I think the average Joe (or Jane) like us goes farther trying to hit singles and doubles than always swinging for home runs. I have been the guy with the “next great idea” and not had a clue what to do with it. Don’t read me wrong. I have been mostly successful during my years of being an entrepreneur, but it sure wasn’t easy or clear. There was no road map or trip planner. Nobody was there to help me, explain what I write in this book, and open my eyes to very basic things. I just plodded ahead, one step after another. Eyes open. What has to be done and how to do it can become very muddy. I have suffered and overcome my share of “founder flounder,” where there is a goal but no clear path. This book is about adding clarity to the process. It is about helping entrepreneurs find the starting line, then giving them a road map to follow.
As I evolved as a businessperson, I realized that there was more structure to starting and running a business than I realized. When I just winged it, it didn’t always end well, but when I sat… Continue reading