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raising money

Pitching to Investors is a Sales Process

When entrepreneurs try to raise money at any level, it involves a “pitch”. Pitching to investors can be defined within the context of a sales process where you and your idea is the product and the investor is the customer. There are some rules, but first, don’t pitch until you are ready.

Before the pitch, entrepreneurs have to understand the investor’s mindset, what they are looking for. They want a place to put money that has the potential for maximum return with as minimum of risk as possible. They don’t normally want to “take a flyer” on an unproven concept.  Therefore, you have to prepared with as strong a “proof of concept” as you can. There are three flavors of proof of concept: technical (does it work; does it give the customer the value proposition it promises); economic (is the price customers will pay be more than a summation of the costs involved in producing and selling and distributing it).

The third is “social” proof of concept where you have proven that there a lots of people with a) a real problem (the one you think they have), b) an urgent need to… Continue reading

DeadSight

Sequel to ALONE

Mason and Amy Banks, Jacobs/Benson Thriller

Mason and Amy Banks thought they would enjoy a peaceful retirement from a career of delivering swift justice to bad people.

They wouldn’t.

Much of how the brain functions remains unknown. But Doctor Feng Zhuang was convinced he had discovered a world-shattering secret.

And some unscrupulous people discovered a way to take unfair and cruel advantage.

Available on Amazon