Books By

customer

The Seven Steps of Customer Investigation

When aspiring enBookCover6x9_smalltrepreneurs finally realize they have to spend more time developing the customer than developing the product in the early days, they are often faced with a dilemma: “You mean I have to actually TALK to people?”

Steve Blank and Eric Ries would answer the same way: yes.  You can’t build a product around who you think is the customer and what their problem is and how they want to solve it and whether or not your product offers a compelling solution—you are not the customer! Only the customer is the customer.  You have assumptions, but you have to define and verify them before finalizing your product, so you have to get out there and do the process of customer investigation.

Link to books on Amazon

 

So, how? I suggest seven steps, which are built around sales process as it applies to qualifying a prospect.

1: Ask for permission – show respect and consideration; ask for permission and help

2: Qualify the prospect – do they fit the customer profile?

3: Problem probe – do they recognize the problem?

4: Solution probe –… Continue reading

The UnWoke Agenda

A Hilarious Look at the Absurdity of The Woke Contagion

Charlie Myers couldn’t find an agent for his action/adventure/thriller novels, so he became an agent to find out why.

The answer is as old as time: the need for weak people to join a team that would take them in.

The UnWoke Agenda hysterically tears apart the woke doctrines, one absurd belief at a time. Charlie Myers wrote a ‘parallel universe’ novel to battle the WOKE Contagion. However, his research inadvertently exposes an evil plot designed by some very dangerous people.

Available on Amazon