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Three Critical Questions for Entrepreneurs

Whether you’re a consultant, an app creator, or creating a product for sale, you are providing a solution to a problem.  On one hand, if there is no problem, then nobody needs a solution and you don’t have a product. On the other, if everyone has the problem, you have a great position to start from.

Entrepreneurs have to ask themselves these three simple questions:

1. Is there real problem shared by a lot of people?

2. Is there an urgent need to find a solution?

3. Does your product offer a compelling solution to the problem?

On question one: you are not your customer; only your customer is your customer.  If no one else but you has the problem you’re trying to solve, you don’t have a product.

On question two: If there’s no urgency (degree of both frequency and intensity together), then a customer’s motivation to buy is low and sales will be tough, even if they know they have a problem. Making something that’s hard to sell isn’t smart.

On question three: You may find a known problem and discovered there’s a sense of urgency to find a solution, but your product might suck.  Or maybe the competitor does it better, offering a higher degree of value perception.

The only way to answer these questions is to ask potential customers, a lot of them. No matter how much you believe in your concept, it doesn’t matter unless other people do, too.  It’s called customer investigation and it’s a big part of the Startup Assembly Manual.


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Sequel to ALONE

Mason and Amy Banks thought they would enjoy a peaceful retirement from a career of delivering swift justice to bad people.

They wouldn’t.

Much of how the brain functions remains unknown. But Doctor Feng Zhuang was convinced he had discovered a world-shattering secret.

And some unscrupulous people discovered a way to take unfair and cruel advantage.

A Jacobs/Benson Thriller


Available on Amazon


Sudden Reversal

If you are an American Socialist, don’t read this.

Your head might explode.

It outlines a political conspiracy so expansive, so corrupt, so thorough and plausible, that it could be true.

When I originally wrote this book, the background events igniting the storyline hadn’t happened yet.

But now, many have… and the elitist cabal writing the future history must be stopped.

You may not like my solution.

But you WILL not like the reality!

A Jacobs/Benson Thriller