Startup Assembly Manual Nominated for Small Business Book Awards 2016

From Small Business Trends:

“The focus of “Startup Assembly Manual” is squarely on the product in the “startup” process. Most “startup advice” books focus on the marketing and inspiration needed to launch a product, but only a few focus on the product, which drives the whole thing. Without a good product (or service), your startup will not successfully launch. The book, in particular, embraces its own self-developed methodology, “ACE methodology” (Assess, Confirm, Execute), which focuses on analysis validation, and constant feedback to refine marketing and product design. It features one of the simplest and most straightforward formulas for pricing that a reader will ever see.”

Do you have a brilliant idea for a product or a business and you want to start your own company? SAM is a book for aspiring entrepreneurs who have a great idea and no clue how to go about bringing their dream to reality.

It is focused on the foundation of any successful business: proving you have a saleable product first.

SAM is built from Mr. Freriks’ ACE Methodology, which embodies three basic steps: Assessment, Confirmation and Execution. It is a process of Assessing yourself, your customer, your product and your business concept to generate assumptions about creating a strong product/customer fit. Confirm them by defining and validating your assumptions with research and sales then when you’ve built a provable foundation, you Execute a business planThe goal is to arrive at a powerful Product/Customer Fit and create a market. The assumptions are Confirmed through research and sales, then the validated assumptions are turned into a real, thriving business by Executing the business plan. This book is about adding clarity to the entrepreneur start up business process. It is about helping entrepreneurs find the starting line.