Timothy Freriks

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ACE Methodology – Personal Assessment 1

ACE Methodology

ACE Methodology

The concept behind the ACE Methodology for Startups applies itself well to most endeavors intended to create success. The Startup Assembly Manual uses it to lay out a road map for entrepreneurs and people with an idea but no clue what to do with it.

ACE is Assessment, Confirmation, and Execution. The Assessment stage leads you through the process of assessing yourself, your customer, your product, and your business idea. From that comes a set of assumptions which are refined, defined, then tested in the Confirmation stage – first with research and customer investigation then with sales. When you have a proven set of assumptions, you build a business plan and Execute it.

In this article, we’ll discuss one of the most important assessments you will make, personal assessment.  In future articles, we’ll discuss more personal qualities that make up a foundation of success.  But, let’s start with this:

After forty years of being an entrepreneur and knowing a lot of them, certain personal characteristics seem to determine success or failure. Someone asked me what is the most important trait of a successful entrepreneur.  I answered: objectivity. This is the ability to see things… Continue reading

Where is the Starting Line?

522817363_croppedI think the average Joe (or Jane) like us goes farther trying to hit singles and doubles than always swinging for home runs. I have been the guy with the “next great idea” and not had a clue what to do with it. Don’t read me wrong. I have been mostly successful during my years of being an entrepreneur, but it sure wasn’t easy or clear. There was no road map or trip planner. Nobody was there to help me, explain what I write in this book, and open my eyes to very basic things. I just plodded ahead, one step after another. Eyes open. What has to be done and how to do it can become very muddy. I have suffered and overcome my share of “founder flounder,” where there is a goal but no clear path. This book is about adding clarity to the process. It is about helping entrepreneurs find the starting line, then giving them a road map to follow.

As I evolved as a businessperson, I realized that there was more structure to starting and running a business than I realized. When I just winged it, it didn’t always end well, but when I sat… Continue reading

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