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ACEumptions Matrix

The ACEumptions Matix

ACEumption-matrix-web page


The ACEumptions Matrix is a way for entrepreneurs to systematically organize all the components of a working business plan. It starts with the customer, of course, in the “Customer-Centric” section. For each customer segment, you work from the basics, establishing what the problem is, who the customer is, what solution they are urgently searching and how your product will offer a compelling solution, one that will motivate the customer to pay for it.

As you develop your customer, you develop your product accordingly, making sure the product is, in fact, addressing an urgent problem/solution, one that fits the customer’s profile and needs.

In the Business-Centric section, you start to put together costs, of the product itself and of the infrastructure you design to facilitate the creation and operation of the business.

This is a logical, progressive, and sequential set of steps, starting with the basics in the upper left corner and proceeding down to the resultant Profit Projection in the lower right.

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